Imagine this. It is a late summer’s day in the year 1896. The Italian countryside is especially beautiful today. In a country-side estate a young man is experimenting with radio waves, after having read about the work of Tesla and Hertz. He had set up a rudimentary system of transmitters and receivers throughout his family estate and he was hoping that the signals from the transmitter would ring a bell in the receiver. He triggers the transmitter and waits… then he hears the ring of a bell in his attic.
This young guy was Guglielmo Marconi and he didn’t know it at the time, but his experiments would be the first step in a digital revolution. Today we seem to have a misconception about Digital Marketing that it only involves social media or the web, but in actuality it’s so much more.