​What is the difference between Apple and Acorn Computers? Well, for one no one has heard of Acorn Computers. But apart from that Apple has managed not only to outlast Acorn, but has built up an audience of fans who would buy any and every product they release. They have built an audience who trusts them. They have built a brand.

Imagine this. It is a late summer’s day in the year 1896. The Italian countryside is especially beautiful today. In a country-side estate a young man is experimenting with radio waves, after having read about the work of Tesla and Hertz. He had set up a rudimentary system of transmitters and receivers throughout his family estate and he was hoping that the signals from the transmitter would ring a bell in the receiver. He triggers the transmitter and waits… then he hears the ring of a bell in his attic.

This young guy was Guglielmo Marconi and he didn’t know it at the time, but his experiments would be the first step in a digital revolution. Today we seem to have a misconception about Digital Marketing that it only involves social media or the web, but in actuality it’s so much more.